Of course, being an aquatic fragrance, its not going to last more than a few hours like the rest of them (with a few exceptions here and there), so I was not expecting a 12+ hour wear out of this. Well, my bottle is brand new in its original sealed department store wrapping and its definitely suffered from reformulation as it's not as strong as it used to be. Some reviewers that have complained about its performance and poor longevity. It stayed on my sweaters and jackets all day and was strong, sporty and very aquatic. I first tried 'Paradise' by Alfred Sung over a decade ago while in college in suburban Northern California. I would say that most, if not ALL, of the Jacques Bogart fragrances are GREAT and last ALL DAY!!! It's a waste of time and money having to send the product back because they marketed a totally different fragrance under the SAME name! I'm going to stop buying fragrances and just sticking with the tried and true ones that I KNOW will last long. I ordered Touch for Men thinking it was the original formulation, but ended up sending them back when I was disappointed to find it smelled nothing like the original! How sad that they do this without telling us. The new version with the SAME NAME smells nothing like Brut by Faberge but like some completely new animal! I think when they completely change the formulation, they need to change the name. The original smelled like a classier and longer lasting version of Brut by Faberge. The original had a black top with gold stripes, and the new version has a gold cap, although they are shaped the same. A good example is Fred Hayman's Touch for men. We DO, in fact, notice when the formulations have changed, and when they don't last on our skin/clothes like their former selves. Sometimes I think the perfume industry is pulling the wool over the eyes of those of us (and the public) by using less essential oil in their formulation. However, when I recently purchase the eau de parfum concentration of Christian Dior's Eau Sauvage, I ended up sending that one back because it was definitely NOT an eau de parfum, but more of a skinscent which did not last more than 15 minutes! Even though the box says eau de parfum doesn't mean it's a lasting fragrance. It seems nowadays you have to purchase an eau de parfum for them to have any lasting quality. I will return any and all fragrances that don't live up to the staying power that I remember. I purchased a couple of bottles however, it was NOT the same Calvin for Men that I remembered and it lasted less than 15 minutes, compared to all day with the original Calvin for Men. The same thing occurred when Calvin Klein re-released Calvin for Men some years ago. They may have kept the name Paradise, but I believe they've skimped on the essential oil without telling us. Now, after many years and purchasing it again at one of the perfume spots on the internet, it seems as they is any lasting essential oil in the formulation. I remember this being quite a powerhouse and lasting all day on me (this is when the fragrance first came out and I purchased it at Dillards in Dallas, Texas). Once they move into obscurity, like this one, it seems the perfume companies start to back off on the amount of essential oil they include in the formulation. As with most of the "department store" fragrances I've purchased in the past, they seem to have more essential oil when these fragrances are initially launched.
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